Visual design trends 2026
A new year is already on the horizon, so we've gathered the visual design trends for 2026. The currents pull towards a more human and a more technical aesthetic at the same time.
Good design stands the test of time, but tapping subtly into trends helps build the image of a modern player that keeps up with the times. Save these 6 trends we see in our crystal ball now — and on visual designers’ desks next year.
Analogue & retro
The aesthetics of old technology and the ’90s are making a comeback. Grain, rough collages and retro effects bring authenticity back to visual design. A little imperfection is the antidote to the clinical feel of AI-generated images.
Glass and metal
Translucent and reflective surfaces add depth to layouts. Effects that play with different textures make even simple shapes visually interesting and act as powerful eye-catchers.
AI-assisted 3D and motion
AI lowers the bar for producing 3D elements and animations, so content is created faster and versioning into different formats is largely automated. Brands can therefore weave motion into their storytelling more easily than before.
Handmade
Hand-drawn illustrations and textures are a clear counterweight to AI-based production. A genuine pen stroke emphasises humanity and makes a brand stand out. Just look at how unique the Don & Branco brand is!
Neumorphism
After flat design’s long reign, neumorphism has begun to gain ground. Subtle shadows and highlights bring three-dimensionality to interfaces, which feels pleasantly high-quality. At its best, the style works at a micro level — on buttons and control panels.
Minimalism × maximalism
Clean, clear aesthetics gain a small shot of maximalism. A distinctive result comes from enriching minimalism with bold details — oversized typography, bright colours or a strong visual language. One bold move is enough when everything else is considered.
How to put the 2026 visual design trends to use
The visual design trends point to a world where the growth of AI-based production has sparked a longing for authenticity. When trends are treated as seasoning rather than the main course, they bring edge and distinctiveness to visual design.
Get in touch and let’s figure out together how you could use these fresh-off-the-press trends in your company’s marketing.
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